Loacker Genusswelt Heinfels
Loacker Genusswelt Heinfels

Loacker’s World of Goodness and Pastry Workshop

A special highlight await people with a sweet tooth in Heinfels: The sweets manufacturer opens the doors to its World of Goodness.

It was back in 1925 when Alfons Loacker started creating his yummy wafer and chocolate specialities in his little pastry shop in Bolzano in South Tyrol, Italy. In the last decades, Loacker has developed from a small regional patisserie to a globally known brand. In 2010, after 85 years of success, the Loacker World of Goodness (Loacker Genusswelt, in German) was inaugurated in Heinfels in East Tyrol - a highlight completely dedicated to these sweet delicacies.

An exhibition, a coffee shop and a brand store are part of the Goodness World which attracts 150,000 visitors every year. Here you can enjoy the sun terrace while your kids are playing on the playground and admire the 7.5 m high and therefore world's largest Loacker Quadratini packet!

The experience in Loacker's World of Goodness is completed by the interactive Pastry Workshop (Mitmach-Konditorei) which gives you an interesting insight into the production of the world famous biscuit and chocolate specialities. Instructed by experts, everyone can be a pastry chef for one day. The personal creations can then be packed and taken home at the end. Yummy!


Where: Panzendorf 196, Heinfels in East Tyrol
Characteristic: a unique experience for the sweet-toothed of every generation
Further information: phone: +43 48426060, events@loacker.com


Opening hours: all-the-year

  • Loacker World of Goodness
    reopens with a new design in autumn 2020
    daily from 9 am to 5 pm

  • Loacker Pastry Workshop
    daily, by reservation at the website

  • Loacker Coffee Shop & brand store
    daily from 9.30 am to 5 pm

  • closed on November 1, December 25 and January 1


Ticket (adults):
free admission (World of Goodness) / 7.00 Euros (Pastry Workshop) / 5.00 Euros (kids)
family ticket: adults enter at the child fare


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