Originally the loden was the „woollen material“ of farmers in alpine regions.
Since the Emperor Franz Josef has ennobled the loden and also brought it to the Imperial Court of Vienna, this cloth has become noble and precious. Originally the loden has been invented and used by mountain farmers in the alpine region in southern Germany and Austria.
The term “loden” derives from the Old High German word “lodo” and means “rough cloth”. In other words, it is a woollen fabric, which is compacted and once again roughened by milling with water and soap. In this way it is made wear-resistant and waterproof. A quality loden is produced out of conderser yarn, to which wool, camel hair, cashmere, mohair or alpaca are added. By mixing the loden is coloured. In fact, the natural colour of the loden is green, brown and grey. Nowadays, however, loden is available in colours à la mode.
From a work cloth to a popular and fashionable cloth, which today is used for sporty, elegant and traditional clothes!